Copywriter
We are looking for a Copywriter able to create a great content that would make an audience think something, feel something, and ultimately, do something. At Araena, the Copywriter leads a high-level content strategy across client deliverables by leveraging user data, SEO findings, branding and messaging analysis, industry research, and best practices for copywriting.
This role will work closely with the SEO Specialists to optimize and add to the content on customer sites to make it rank better in search engines. Research the market and competitors and find topics, new insights, and information that can be used to fulfill the search intent of our users.
Responsibilities
- Content Strategy: Develop and execute content marketing strategies that align with our client's goals and objectives by understanding their target audience and overall messaging to create engaging content for websites, branding projects, and digital marketing campaigns.
- Content Creation: Create and manage high-quality, engaging content across multiple platforms, including blog posts, social media posts, videos, infographics, and email newsletters. Ensure all content is consistent with brand messaging and meets SEO best practices.
- Content Promotion and Distribution: Develop and execute a content distribution plan that leverages various digital channels and tactics, such as social media, email marketing, and paid advertising, to increase content visibility and engagement.
- Analytics and Reporting: Monitor and analyze content performance using various analytics tools to identify trends and insights that can help improve content marketing strategies. Develop regular reports and dashboards that provide performance metrics and insights to clients and internal teams.
- Collaboration and Communication: Work closely with cross-functional teams such as designers, developers, and project managers to ensure that content aligns with overall marketing objectives and project timelines. Communicate and present content plans and strategies to clients, ensuring that they understand the rationale behind the approach and how it aligns with their goals.
Requirements
- Ability to manage multiple projects simultaneously while maintaining close attention to detail and meeting tight, frequently changing deadlines.
- Adept at keyword placement and SEO best practices.
- Extensive knowledge and proven experience with digital media channels, including SEO, conversion optimization, tools, and metrics.
- Foundational copywriting skills, including mastery of grammar, spelling, and punctuation.
- Ability to present key findings and recommendations to clients.
- Working knowledge of Ahrefs, Moz, SEMRush, Google Trends, and Figma is a plus.
Equally as important as all the technical “stuff”, we are looking for someone who is hungry to learn, irrespective of their seniority. We do not believe in standing still, but instead we think that everyone should be learning, all the time. Whether it is a new piece of software, an industry event or a mentoring opportunity, we will support you to grow your skillset.
About Araena
We are a leading agency in the Nordics that creates professional brand identities by providing creative digital solutions. We are a team of experienced and talented experts with a proven track record of building successful brands.