Diversity, equity, inclusion, environmental impact and workers’ rights are key considerations when sourcing products from us.

We engage with suppliers who align with our values to provide goods and services that can progress our commitment to these core pillars, while delivering the best value for our customers.

Services

Services

We work together with you to build a presence that is both felt and heard. We believe this is elementary for any business that wants to succeed in the digital space. With an agile and data driven approach, we tailor our services to optimize your growth and make sure your digital presence will have an impact.

Process

Great design starts with a clear strategy. This approach identifies problems, explores solutions, and provides you with a clear understanding of your brand's direction through the critical first stages.

01. Discovery & Research
  • Brand positioning analysis
  • Stakeholder interviews
  • Requirement harvest
  • User/customer analysis & research
02. Brand Strategy & Positioning
  • Brand naming & positioning
  • Brand architecture
  • Product naming
  • Brand voice & messaging
  • Product packaging strategy
  • Publishing strategy
  • Go-to-market strategy
03. Branding, Identity, & Brand On Application
  • Logo design
  • Full branding systems (colors, type, patterns, elements)
  • Brand standardization
  • Digital brand guidelines portal
  • Print design
  • Product package design
  • Wayfinding design
  • Motion design
04. UX & Content Production
  • Website sitemap & architecture
  • Website wireframing
  • Website content strategy
  • Full website design & prototyping (UI/UX)
  • User flow analysis
  • Content strategy
  • Storyboarding
  • Advertising campaigns
05. Digital Design & Development
  • Full website design & prototyping (UI)
  • Mobile app design
  • Full-stack website development
  • E-commerce development (Shopify)
  • Webflow Design & Development (Client First)
  • Content management systems
  • Hosting & maintenance
06. Activation, Digital Marketing, Socials
  • Dedicated Marketing Managers
  • Social media account setup & management
  • Industry Insights & strategy
  • Branded social content
  • OOH advertising design
  • SEO, SEM, PPC marketing
  • Hosting & maintenance

What differentiates Araena?

Process

We differ from advertising agencies because we understand that each project is unique and, to be potentiated, requires a complete mobilization of our team.

We achieve this from a lean and dynamic operation, which can go deeper and reach an unmatched degree of depth and customization.

Complete Branding

We create and visually translate brands, products or services. From our process and methodology, we develop a visual ecosystem that makes sense for you as a business and your client as a consumer.

Far beyond creating and understanding your brand guidelines, we deliver all the necessary materials that your brand will need along with our visual identity proposal. These materials are customized according to your needs.

Design Systems Specialists

We have extensive experience in building the design system foundation for your system, platform, or application.

We build, organize, and document in a way that ensures your product has a cohesive design experience that doesn't require a major design effort with each new feature.

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