Copywriter
We are looking for a Marketing Analytics Manager who will be building a best in class media measurement setup as our ambition is stay ahead of the game by constantly calibrating and improving our setup. This role will work closely with internal stakeholders, customers and partners.
The Marketing Analytics Manager will oversee the optimization of our global reporting setup and help innovate this to meet future business needs. The responsibilities extend to maintaining and enhancing our in-house dashboards, collaborating with cross-functional teams, and ensuring effective communication to stakeholders.
Responsibilities
- Management of Global Marketing Measurement Tools: Oversee updates, development and implementation of traditional Marketing Mix Modelling (MMM) and Agile Marketing Mix Modelling (Agile MMM, ensuring data validation and educating stakeholders on translating insights into actions.
- Development of Global Measurement Solutions: You will drive the development of our global measurement solutions and help identify future needs and capabilities within Marketing measurement across Paid, Owned and Earned media activities.
- Marketing Reporting: You will own all marketing reporting that entails ongoing and ad hoc reporting on marketing plans and performance to relevant stakeholders, including C-level executives.
- Agency Marketing Reporting Governance: Collaborate with our partner agencies to govern and develop marketing reporting setup for our customers with focus on automation and innovation for future-proof reporting and measurement.
- In-House Dashboard Maintenance and Development: Work with the internal development team to maintain and develop in-house dashboards for paid marketing reporting, commercial reporting, competitive reporting and more. This includes clear communication to stakeholders to ensure high adoption rates of existing dashboards.
- Data Centralization: Work closely with the agency partners to manage and store data centrally for a future proof global media analytics setup.
Requirements
- Minimum 5 years’ experience with media measurement and reporting, preferably from a media agency or a global company.
- Hands-on experience and understanding of Marketing Mix Modelling tools.
- Proven experience managing media reporting setups.
- In-depth understanding of media buying mechanics, including digital buying platforms, relevant metrics, and technology used for managing media data.
- Track record of working with agile methodologies and bi-weekly sprints for dashboard development.
- Familiarity with data visualization tools, ETL processes, data cloud platforms such as GCP and AWS.
About Araena
We are a leading agency in the Nordics that creates professional brand identities by providing creative digital solutions. We are a team of experienced and talented experts with a proven track record of building successful brands.